Africa Market Penetration and Strategic Partnership in Abidjan, Ivory CoastEast Africa Office Setup, Business Development and Cargo GSSA Expansion in Africa

Client: Aero Africa
Location: Nairobi, Kenya
Duration: May 2022 – Feb 2024
Scope: Aero Africa’s East Africa Market Entry through a greenfield strategy, setting up the regional offices in Kenya, developed Aero Africa’s GSSA business and negotiated their first cargo airline contract with Salam Air Cargo, an Oman operator.

Overview:

This transformative project captures Aero Africa’s strategic expansion, setting up of its East Africa regional office extending its pivotal role in providing global air imports support to freight forwarders and establishment of its cargo GSSA business. It involved establishing a robust presence in East Africa, negotiating key contracts, and ensuring compliance with industry standards.

  • Aero Africa operates as a global air cargo management group, founded in Hong Kong with Africa head offices in Johannesburg South Africa.
  • Aero Africa functions as a neutral airfreight wholesaler and cargo GSSA for airlines.
  • Led the market entry for Aero Africa in East Africa through a strategic set-up of Aero Africa’s East Africa control tower office in Nairobi, Kenya, handling the legal registration, compliance, hiring staff, and overall business operations.
  • Conducted market analysis and developed a strategic entry plan.
  • Successfully negotiated and signed Aero Africa’s first online cargo GSSA contract with SalamAir, which involved operation of a once-weekly A321F cargo freighter from Nairobi, Kenya, to Muscat, Oman.
  • Global events represented:
    • TIACA Event Africa 2023, Nairobi, Kenya (Speaker)
    • World Cargo Summit 2023, Abu Dhabi, UAE (Delegate)
    • Air Cargo Africa 2023, Johannesburg, South Africa (Exhibitor Delegate)
    • Air Cargo Europe/Transport Logistics 2023, Munich, Germany (Exhibitor Delegate)
    • Flower/Perishable Logistics Africa 2022, Nairobi, Kenya (Delegate)

The representation at global events by AB Africa Aviation Consultancy demonstrates a commitment to industry engagement and knowledge-sharing.

The project exemplifies AB Africa Aviation Consultancy’s expertise in facilitating strategic expansions and industry partnerships. By navigating market complexities, ensuring legal compliance, and negotiating key contracts, AB Africa demonstrated its proficiency in providing tailored solutions for clients aiming to thrive in dynamic markets.

AB Africa Aviation Consultancy’s strategic advisory services played a crucial role in Aero Africa’s successful entry into the East African market, showcasing its commitment to excellence and innovation in aviation consultancy.