New Business Development and Cargo GSSA Expansion in Kenya
Client: Global Focus Logistics Ltd
Location: Mombasa, Kenya
Duration: May 2019 – Mar 2020
Scope: Aero Africa’s East Africa Market Entry through a greenfield strategy, setting up of the regional offices in Kenya, developed Aero Africa’s GSSA business and negotiated their first cargo airline contract with Salam Air Cargo, an Oman operator.
Overview:
This transformative project captures Global Focus Logistics Ltd strategic expansion, setting up of its East Africa regional office extending its pivotal role in providing global air imports support to freight forwarders and establishment of its cargo GSSA business. It involved establishing a robust presence in East Africa, negotiating key contracts, and ensuring compliance with industry standards.
- Global Focus Logistics Ltd operated as a logistics and cargo GSA company based in Mombasa.
- Conducted a rebranding and repositioning of Global Focus Logistics Ltd in the market as a global GSSA provider.
- Successfully negotiated and closed a global partnership with European Cargo Services (ECS Group) with Global Focus Logistics LTD during Air Cargo Europe 2019 in Munich, Germany, leading to GSSA representation for three airlines in Kenya (Condor Airlines GmbH DE, TUI Amsterdam, TUI Brussels), flying out of Mombasa.
- Conducted market analysis and developed a commercial strategy to optimize its customer airlines capacity.
- Global events represented:
- Air Cargo Europe/Transport Logistics 2019, Munich, Germany (Delegate)
The representation at global events by AB Africa Aviation Consultancy demonstrates a commitment to industry engagement and knowledge-sharing.
The project exemplifies AB Africa Aviation Consultancy’s expertise in facilitating strategic expansions and industry partnerships. By navigating market complexities, ensuring legal compliance, and negotiating key contracts, AB Africa demonstrated its proficiency in providing tailored solutions for clients aiming to thrive in dynamic markets.
