Africa Market Penetration and Strategic Partnership in Abidjan, Ivory Coast

Client: TAL Aviation Cargo Ltd
Location: Abidjan, Ivory Coast
Duration: Nov 2017 – Dec 2018
Scope: Spearheaded TAL Aviation Cargo’s Africa Market Entry through a JV in Abidjan, Ivory Coast and negotiated their first cargo airline contract with Ethiopian Cargo.

Overview:

  • TAL Aviation Cargo operates as General Sales & Services Provider (GSSA), a GSSA Company based in Tel Aviv, Israel.
  • Led the market entry for TAL Aviation Cargo in Africa through a strategic local partnership (JV) in Abidjan.
  • Conducted market analysis for a strategic entry plan.
  • Conducted due diligence and recommended the local partners, Africa Sky
  • Cargo Abidjan to TAL Cargo Aviation for contract terms negotiation.
  • Negotiated the inaugural cargo airline contract with Ethiopian Cargo, establishing a strong foothold in the African market.
  • TAL Aviation Cargo Ivory Coast is the still the sole representative of Ethiopian Cargo & Logistics Services in the Ivory Coast.

This project accelerated TAL Aviation Cargo’s entry into Africa, fostering growth and a pioneering collaboration with Ethiopian Cargo as well as with the local partner, Africa Sky Cargo Abidjan. It exemplifies our consultancy’s prowess in navigating markets, forging strategic partnerships, and driving business success.